===> Sergey Brin and Larry Page approached Yahoo in 1998
===> They were looking to sell their PageRank system for $1 million
===> In 2002, Google again looked to Yahoo to raise $3 billion in funds
After several futile attempts to revive the company’s old appeal, Yahoo has now announced that it is selling most of its core services to US telecommunications giant Verizon. This marks as the end of an era for a company that once defined the Internet. Yahoo was at its most successful in the 90s, but its failure to keep up with the emerging trends contributed to its downfall. The other major factor that caused this fate was a series of missed opportunities by its executives. In 1998, Google’s Larry Page and Sergey Brin had approached Yahoo, with an opportunity to buy its PageRank system for as little as $1 million. The duo wanted to focus on their studies at Stanford, but Yahoo showed no interest as it wanted users to spend more time on its own platform.
PageRank is an algorithm designed by Brin and Page that ranked websites for the order they are displayed in Google search results. It is named after Larry Page, and is a way of measuring the importance of websites. While PageRank helped in showing up search results of relevant third-party sites based on keywords, Yahoo did not want users to leave their platform at all. It had directories that were designed to answer questions, view email, shop and even play games on its platform – something that seemed to work well for them at that time.