Micromax subsidiary Yu Televentures on Tuesday launched its second smartphone, the Yu Yuphoria, in India. The smartphone has been priced at Rs. 6,999 and will be exclusively available via Amazon India. The first flash sale is scheduled for May 28 for which registrations begin starting 5pm IST on Tuesday.
Domestic brand Micromax claims to have used a “crowdsourced design” when making the handset. Micromax Co-Founder Rahul Sharma at the launch revealed that the Yu Yuphoria went through a number of processes including pre-bending, stamping, welding, laser etching, sandblasting, and polishing. Sharma claimed that the Yu team achieved sleek matte finish after extreme cycles of sandblasting which they learnt from the automobile industry. The Yuphoria smartphone features a metal frame around the body. He added that antenna on the handset has been placed on a gold plated spring.